Buzzword Buster – Innovation

The act of coming up with unique and interesting ideas and translating these into new products and services that provide value to their audience.

Innovation as an act (and even a career path) has seen increasing focus over the last twenty years. People have tried to capture the entrepreneurial spirit and the flashes of genius like inspiration which have underpinned many of the core advancements of the 20th century, and  bottle them up into various methodologies, practices and ways of working.

For all of the work in this area, sadly, there is no easy way to replicate the output of an inspired and motivated genius inventor!
Disagree or want to add something? What does innovation mean to you?

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